I arrived late and was escorted to my room right away. Because of the Platinum status of Starwood I was given an upgrade to a Florentine-style Junior Suite which was fantastic. Typical classic St. Regis design and with Italian touches as you can see in the videos and photos below. The highlight was probably the free standing bath tub in the middle of the room which for me was an excellent detail. Another signature of St. Regis is the butler service and it exceeded my expectations. Great and attentive. I asked a few questions on the phone and left my room for a site inspection, when I came back the questions was answered in a handwritten note. Well done.
Overall a lovely hotel experience. Rooms, staff and service is St. Regis standard and they have done a succesful re-branding of the property. Definitely a strong competitor to the leading hotels of Florence.
My opinion: Great+ experience.